FCC & “CONNECT TO COMPETE” TACKLE
BARRIERS TO BROADBAND ADOPTION
NEW LOW-COST BROADBAND AND COMPUTER OFFERINGS
FOR ELIGIBLE SCHOOL LUNCH CHILDREN & THEIR FAMILIES
$4 BILLION,
UNPRECEDENTED IN-KIND OFFER FOR UP TO 25 MILLION AMERICANS
BUILDS ON FCC’S DIGITAL LITERACY
ANNOUNCEMENT
BIGGEST EFFORT EVER TO HELP CLOSE THE
DIGITAL DIVIDE
In May 2011, Chairman Genachowski challenged the
broadband ecosystem to help close the adoption gap. Today, at a public school in Washington, D.C., Chairman
Genachowski applauded executives and nonprofit leaders from leading Internet
service providers, technology companies and nonprofits for their unprecedented
multi-billion dollar in-kind commitments to empower millions of families with
broadband Internet, PCs, and digital literacy training, with zero cost to tax
payers. Last month, the Chairman also
proposed a Digital Literacy Corps to expand training across America by enabling
thousands of more libraries and schools to host in-person, basic digital
literacy training programs.
I.
THE BROADBAND ADOPTION CHALLENGE
§
One-third of all
Americans – 100 million people –
haven’t adopted broadband at home. Broadband adoption is key to America’s competitiveness
– to jobs, e-government, education, and energy. Compare that to South Korea
and Singapore where adoption rates top 90 percent.[1]
§
There is a
growing divide between the digital-haves and have-nots.
o
Less than
one-third of the poorest Americans have adopted broadband, while 90%+ of the
richest have adopted[2]
o
Less than 50% of
African Americans, Latinos, elderly and rural populations have adopted
broadband[3]
o
About 46% of
low-income families have adopted broadband at home compared with over 90% of
higher-income families[4]
§
Low-income Americans, rural Americans, seniors, and
minorities disproportionately find themselves on the wrong side of the digital
divide and excluded from the $8 trillion
dollar global Internet economy.
o
80%+ of Fortune
500 companies require online job applications (including major employers such
as Wal-Mart, Target, Costco, and ExxonMobil)[5]
o
A Federal Reserve
study found that students with a PC and broadband at home have six to eight
percentage point higher graduation rates than similar student who don’t have
home access to the Internet[6]
o
Consumers with
broadband at home can save more than $7,000 a year.[7]
II.
NEW LOW-COST, $9.95 BROADBAND INTERNET OFFER FOR FREE
SCHOOL-LUNCH FAMILIES
Participating NCTA member
cable companies will offer all eligible families two-years of $9.95 + tax broadband cable Internet, with a no
installation/activation fee option and no modem rental fees (with an option to
purchase a $10 modem).
§
In-kind value of more than $2.5 billion if all eligible
families take offer
§
On average, a 70% discount off monthly broadband
services charges
§
Offer covers 15 - 25 million Americans, including 10-15 million students
§
Offer service
area covers over 86% of the population and
reaches all 50 states
§
Offer is
available for a three-year sign-up window
§
Minimum speed
tier of 1 Mbps
§
Eligible families
must (1) have at least one student enrolled in the Free School Lunch Program;
(2) not be a current subscriber to broadband (or have subscribed in the last 90
days); and (3) not have an overdue bill or unreturned equipment to the
participating service provider
§
Participating
Internet service providers include: Bend Cable, Bright
House Networks, Cablevision, Charter, Comcast (via Internet Essentials), Cox Communications, Eagle Communications, GCI,
Insight, Mediacom, Midcontinent, Sjoberg’s Cable, Suddenlink, Time Warner Cable
§
Offers will launch in Phase I areas in spring of 2012
and will be expanded nationwide in September 2012
III.
$150
LOW-COST FAMILY PC FOR SCHOOL LUNCH ELIGIBLE FAMILIES
Redemtech, a technology refurbishment company, has committed to offer a refurbished $150 + tax powerful laptop, or desktop with LCD monitor, to all eligible school lunch families, shipped to the home. PC offer includes:
§ Free shipping, 90 days
phone PC tech support, one year software tech support, 90 day extendable
warranty
§ Leading OS
and productivity suite: Windows 7
Home Premium and MS Office 2007 ($250 software value)
§
Powerful minimum specs: Core 2 Duo processor; 2 GB Ram 80 GB hard drive; DVD
player; wireless card
§
Family settings: Preinstalled and
activated parental control software that blocks inappropriate content, controls
access to programs, and provides a safe computing experience. Also includes a dedicated Internet
safety portal developed by Common Sense
Media and PC based safety tutorials and additional filtering software
curated by iKeepSafe.
§
Easy setup: Box will include
specially designed setup guide for first time PC users
§
Relevant content: PC will be preloaded to guide users to educational,
informational and job training content
§
Offer will launch in Phase I areas in spring of 2012
to be expanded to entire footprint by September 2012
IV.
$250 NEW EDUCATION PCs
FOR LOW INCOME FAMILIES
§
Microsoft, starting early next
year, will work with its hardware partners to introduce a series of affordable,
high-quality education computers, starting at $250, that include Windows and
Office. Microsoft’s ongoing commitment to digital inclusion worldwide means
they view access to broadband and a computer as a right for all, not a
privilege for some.
V.
MICRO FINANCING SUPPORT
§
Morgan Stanley
has committed to contributing its significant microfinance expertise to assist
Connect to Compete in its development of a microcredit program to help families
afford the upfront cost of a PC. This program will also aim to provide
financial literacy training and help families build credit history through
successful loan repayment. These
microloans will be provided by community-based financial institutions.
VI.
NEW ADOPTION, JOBS AND LITERACY COMMITMENTS
In addition to the
substantial adoption, digital literacy and job training commitments previously
announced, several new non-profits and companies have offered to help Americans
get the skills they need to compete.
§
Common Sense Media, a nonprofit dedicated to helping kids and families thrive in a world of
media and technology, will support Connect to Compete by helping families find
educational and age-appropriate content and by teaching them how to be smart,
safe and responsible online.
§
Glassdoor.com,
a jobs and career community, will offer a series of free educational videos and
online content for job seekers. The series will include how to build a resume
and professional social profile, how to best submit a job application, and how
to prepare for an interview. Glassdoor will also provide insights on pay for
specific jobs and provide updates on open jobs across the U.S.
§
iKeepSafe, a
nonprofit with a mission to help parents and educators teach children safe and
healthy use of technology and the Internet, will support Connect to Compete
with advice on computer and online safety, including basic tutorials on safety
and security. iKeepSafe will also consult on the placement and settings for the
preinstalled parental control and online safety software.
§
Indeed.com will
provide a comprehensive list of certifications and computer skills – to be
periodically updated – that U.S. employers demand most. Job seekers will be
able to link from the list to job postings from the thousands of employers
actively looking for candidates possessing those certifications and skills that
are in high demand. Additionally, Indeed.com will create a custom webinar
targeted to new adopters with guidance on how to conduct an effective online
job search.
§
LearningExpress, LLC, an educational technology company, has committed to offer
rich educational and job readiness content for school lunch eligible families.
They will offer 25 free eBooks in the areas of basic skills, college
preparation, adult skill building and job search skills. The eBooks will
supplement in-school instruction for K-12 students who need extra help. For
adult learners, the eBooks will foster digital literacy and help close the
employment skills gap.
§
oDesk, an
online workplace, is developing a custom program to train Americans for online
work. oDesk’s program, created exclusively for Connect to Compete, will provide
free training to help thousands of eligible Americans take advantage of online
work opportunities. The web-based training program will cover creating an
online professional profile, applying for jobs, communicating with employers,
and building a career online.
§
EverFi, Inc., an
education technology company, will provide school lunch eligible students and
families access to their award winning Ignition™ digital literacy and EverFi™
financial literacy learning platforms geared towards middle and high school
students. Learners who successfully complete these courses receive a
certification that can be a used as a credential on college and job
applications.
VII.
NEW NONPROFIT COMMITMENTS TO SUPPORT CONNECT TO
COMPETE
§
America’s Promise Alliance, a nonprofit that works to prepare children for
college, work and life, is pleased
to work with Connect to Compete to disseminate information about the tools and
resources developed to help close the digital and educational divide in
America.
§
Digital Promise,
a national center founded to spur breakthrough education technologies, is
pleased to support Connect to Compete’s vision of getting all American’s
online. Digital Promise will
leverage one of its key priorities, the League of Innovative Schools, on behalf
of this important initiative, and disseminate information about the tools and
resources that can help close the digital and educational divide in America.
§
Opportunity
Nation, a campaign to promote opportunity,
social mobility, and access to the American Dream, is pleased to work with
Connect to Compete to disseminate information about the tools and resources
developed to help close the digital and opportunity divide in America.
§
United Way Worldwide, a nonprofit that works to create opportunities for a better life for
all, is pleased to work with Connect to Compete to disseminate information
about the tools and resources developed to realize the vision of the FCC
National Broadband Plan to narrow the digital divide for underserved
individuals and communities.
§
Other leading
non-profit partners who previously committed to support the effort through thought-leadership
and by opening their networks to distribute information about Connect to Compete resources and
training, include the Boys and Girls
Club, Connected Nation, Goodwill, CFY, 4H, members of the Broadband Opportunity Coalition: The Asian American Justice Center, National Council of La Raza (NCLR), League of United Latin American Citizens
(LULAC), National Urban League, One Economy, National Association for the Advancement of Colored People (NAACP),
The Joint Center for Political and
Economic Studies and the Minority
and Media Telecommunications Council (MMTC).
VIII.
NEW COMMITMENTS TO SUPPORT CONNECT TO COMPETE’S
PLANNING PHASE
§
Altman Vilandrie & Company (AV&Co.), a strategy consulting firm, is
contributing its industry expertise and analytic consulting capabilities to the
Connect to Compete initiative. They will help integrate the generous public and
private sponsor contributions into a sustainable program through the
development of a business and operating plan.
§
The Appalachian Regional Commission, a federal partnership of the 13 Appalachian states,
works to bring Appalachia into economic parity with the rest of the nation by
creating sustainable economic opportunities and improved quality of life. ARC enthusiastically supports the
Connect to Compete Initiative and will help assist in the planning and implementation
activities within Appalachia.
§
Delta Regional
Authority, a federal-state
partnership that works for sustained community and economic development in the
Delta region, will support Connect to Compete with a planning and development
grant. DRA will also be integral to the planning and
implementation phrases of the project in its region.
§
A previous
committer, The Knight Foundation, a
thought leader in the broadband ecosystem, will support Connect to Compete with resources to help shape and lead the
program.
IX.
THE BROADBAND ADOPTION EDUCATION OPPORTUNITY
§ Three separate studies
in California, Michigan and Florida all came to the same conclusion: home
computer access and use are positively associated with increased academic
achievement and test scores.[8]
§
Studies have
shown that broadband adoption efforts have resulted in increased test scores
and that students actively and regularly used their computers and the Internet
for learning.[9]
§
United States is
currently 18th worldwide in access to home broadband and digital
learning content.[10]
§
Teachers can’t
assign Internet-based homework if all their students don’t have broadband at
home. This teaching to the lowest
digital denominator is holding back all students, affecting even
students with broadband at home.
X.
THE BROADBAND ADOPTION JOBS OPPORTUNITY
§
50% of today’s
jobs require technology skills, and this percentage is expected to grow to 77%
in the next decade.[11]
§
Closing the
broadband adoption gap will create $32 billion in annual economic value, or
about $100 for every American, every year.[12]
§
Microsoft’s
Digital Exclusion Model projects that the future unemployment rate is reduced
by .4% for the entire population if all K-12 students are connected to
broadband.[13]
XI.
PREVIOUSLY ANNOUNCED “DIGITAL LITERACY CORPS” PROPOSAL:
EXPAND TRAINING ACROSS AMERICA
§
According to a
recent Gates Foundation-funded survey, only 38% of all public libraries offer a
basic digital literacy class – and only 25% in rural America.
§
Chairman
Genachowski’s proposal would enable thousands of more libraries to host
in-person, basic digital literacy training programs
§
The proposal
would expand digital literacy training to the FCC’s “School Spots” program,
which allows schools to keep their computer labs open after hours for students
and their families.
§
Together, these
new library and school literacy courses and instructors would form a new
“Digital Literacy Corps,” an idea first discussed in the National Broadband
Plan.
XII.
PREVIOUS “CONNECT TO COMPETE” COMMITMENTS ANNOUNCED IN
OCTOBER 2011
Private-sector companies join
non-profit groups to offer basic and advanced digital literacy training and
certification, including commitments from:
§
Best Buy, a
specialty technology retailer, will put its 20,000 Geek Squad Agents to work
nationwide to train Americans in basic digital literacy. Geek Squad Agents will
begin training Americans in 20 cities, large and small, over the next year,
with plans to expand to additional communities. The Geek Squad will also train
trainers, working with community groups to train others how to teach digital
literacy.
§
Microsoft will
offer basic and advanced digital literacy training and certification. The
company will offer basic digital literacy and free job skills training
including Microsoft Office. Beginning in 15 states over the next three years,
Microsoft will work with its partners to deploy training in Microsoft Office
through schools, libraries and community colleges. Microsoft has also offered
to conduct basic in-person digital literacy and office training in their stores
nationwide. The company will also build a state-of-the-art online digital
literacy training center with videos and other easy-to-follow content.
§
Arise Virtual Solutions will in the coming year provide live, online training
to help job seekers develop the customer service and interpersonal skills that
today’s employers demand, with plans to make self-paced training available
going forward.
§
CareerBuilder.com will offer online prep or actual certification courses for only $1 per course in high demand
employment areas such as technology, healthcare and manufacturing, to the
hardest-pressed job seekers. On a quarterly basis, the company will release a
“Skills Gap Monitor” that lists the top 5 “in-demand jobs” for which further
online training or certification could make a difference between finding a job
and not. Job-seekers will also be directed to specific job listings for these
in-demand jobs.
§
Monster.com will identify “middle skills” jobs in which there are more openings than qualified candidates and identify the skills and certifications job seekers will
need to land those jobs. Monster will also provide job-search resources
tailored to the needs of Americans new to broadband.
§
Discovery Education will contribute their premiere educational content,
including video clips and digital lessons, to help bolster student achievement.
With topics ranging from two-digit addition to presidential elections, proven
resources for student success will be accessible free of charge to America’s
neediest students and their parents.
§
MetrixLearning,
an e-training company, has offered to provide free online training for job
seekers needing to hone their basic skills to get hired, from basic math to
interview skills. The training will be available not only in English, but in
Spanish and Mandarin Chinese.
§
Brainfuse,
an online job-hunting, tutoring, and collaborative learning service, will
provide individualized application and resume-writing assistance for free to
the nation’s hardest-pressed job seekers.
§
Sesame Workshop,
a nonprofit educational organization, has offered to provide content including
games, videos and other educational materials from its outreach projects on
hunger and economic hardships.
XIII.
CONNECT TO
COMPETE NON-PROFIT ORGANIZATION
In October 2011, private
companies and non-profits announced the formation of Connect to Compete, a non-profit initiative to execute the nonprofit
and private sector offerings made to help close the digital divide. The new
organization, which will be housed at One Economy, will be a collaborative
effort with other non-profits and industry partners.
§
Leadership: Kelley Dunne
will lead the initiative as part of his current role as CEO of One Economy, one
of the most effective and reputable organizations in the digital literacy space.
§
Accountability: The Media and
Technology Institute of the Joint Center for Political and Economic Studies
will serve as the independent evaluator of Connect
to Compete and will implement a longitudinal research plan that sets
program metrics and assesses the short-and long-term impact of the initiative.
To learn more about Connect to Compete, visit www.fcc.gov
or www.connect2compete.org
[1] FCC research study (2010).
[2] Digital Nation, NTIA (2011).
[3] Id.
[4] Connected Nation Survey, 2011 Digital Nation, NTIA (2011).
[5] Taleo Research [http://jobfunctions.bnet.com/abstract.aspx?docid=167754].
[6] Federal Reserve Bank (2008), [http://www.federalreserve.gov/Pubs/ifdp/2008/958/ifdp958.htm].
[7] Internet Innovation Alliance (2011).
[8] Citations available upon request.
[9] ETS-CFY Impact Study; CFY Comparison study; Study of the Texas Technology Immersion Pilot (TIPS) (studies compiled 2011).
[10] WEF (2011).
[11] IDC Research (2010).
[12] Microsoft Digital Inclusion Model, The Arnold Group (2011).
[13] Microsoft Digital Inclusion Model, The Arnold Group (2011).