LESSON ELEVEN

PROMOTING AN ONLINE COURSE

Once you have created a course, how do you find students? How can you obtain university credit for those taking your course? What are the potential financial rewards?

Lesson Objectives
- To discuss issues related to offering, marketing and profiting from an online course.

Political Issues
If you're offering an online course for college credit, you may find yourself involved in campus politics.

Pricing and Marketing an Online Course
Issues of marketing and pricing an online course are touched on here.

Activity 1

Customizing Existing Courses
If you have a public domain course you might contract to customize that course for a specific purpose or organization, thus creating a marketable original work.

Activity 2