| Pricing and Marketing an Online Course
Courses offered through college continuing education offices generally pay poorly, but
the option exists to set the price as high as the market will bear. When more people
have the equipment, basic online skills and understand the cost savings of not having
to travel or reside elsewhere, and the convenience of taking a course from anywhere,
interest in distance learning will boom, particularly that which can be delivered
anytime, directly to the home. Teachers will be increasingly tantalized by the
entrepreneurial potential good online teaching will create.
Many issues are still undefined, such as just how much money can be made, or how
many online students a teacher can support.
Marketing
If you can teach more material with less effort and time spent than your competition,
you're likely to succeed if you get the word out regarding your offering. A lone
teacher attempting to promote an online class faces a difficult task. Partnering with
colleges and other educational organizations and using the internet's potential for
advertising will be a solution for many teachers.
Many forms of Virtual Universities are being proposed. Over 30 colleges now offer
online courses with many offering complete degree programs with a minimum of
residency time required.
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