Monetizing
and Emarketing
Resources for Epublishing and Entrepreneurship
Click
through this webtour at
http://lone-eagles.com/digitizing-alaska.htm
Click for a 6 minute video walk-through:
http://www.screencast.com/t/4mLxDmzysM
Email updates to Frank Odasz
frank@lone-eagles.com
READ FIRST: Digitizing Alaska http://lone-eagles.com/digitizing-alaska.pdf
Teaching the Opportunity Literacy process and implementing new metrics
models locally.
Digitizing Alaska's 3 Videos, 2 Press Releases, and Ibook multimedia "Broadband Strategies Manual" are all at
http://lone-eagles.com/digitizing-metlakatla.htm
The following resources are for Alaska Native Entrepreneurs, new social enterprises,
and represent only the tip of the iceberg of what's available.
Video
Introductions to Epublishing via Amazon and the Apple Ibookstore: 10 minutes
Video: Publishing your book to Amazon/Kindle
http://screencast.com/t/375Mf1NRnBvr
Sci-Fi Author Brian Rathbone shares how to self-publish on Amazon/Kindle in 5 minutes.
NOTE: Brian's recommended Epublishing links and a one-hour video interview
with the author
of “Author,
Publisher, Entrepreneurs: How to Publish a Book”
at http://apethebook.com
by Guy Kawaski
are at the top of the long page of
epublishing resources at http://lone-eagles.com/alaskan-epublishing.htm
as the source of this shorter list of
Epublishing resources.
Video: Publishing to the Ibook Store using Itunes Connect,
Part 1.
http://www.screencast.com/t/AN0Ece8oh1
2
minutes
Video:
Publishing using Itunes Connect: Part 2.
http://www.screencast.com/t/4qQt92yqxZB
2
minutes
What
is Itunes?: http://www.apple.com/itunes
Book
Publishers: Frequently Asked Questions (Answers from Apple)
http://www.apple.com/itunes/content-providers/book-faq.html
See
also the links at this site for; Marketing, Affiliate programs, Selling your
Book
Sell your book on the IbookStore
Sign up today to offer your books to
customers with Ipad, Iphone, and Ipod touch in 51 countries.
1. Sign up
Complete your application for either a Paid or Free Books Account.
2. Confirm account
Click through your account approval email to complete your application
and confirm your email address.
3. Download iTunes Producer Download our delivery application,
iTunes Producer (requires OS X v10.6 or later).
4. Deliver Using
iTunes Producer, provide your book’s basic information and click Deliver.
Once your application has been
approved, use the guides on iTunes Connect for best practices and style
guidelines for publishing books.
To offer your book on the iBookstore,
you must submit a complete work and must also work in the latest version of
iBooks
without technical issues. It will be
reviewed to avoid inaccuracies, illegal content, orthographical and
typographical errors,
low-resolution images, and so on. To
avoid delays, be sure to test and review your book fully to make sure it
complies with all iBookstore
policies before submission. Learn More
iBooks Author. The app that rewrote the book.
With iBooks
Author, a free app from the Mac App Store, anyone can make a book
for iPad — complete with rich graphics, movies,
photo galleries, Keynote animations, 3D
objects, and more.
Comparison
chart explaining ebook formats from Wikipedia
http://en.wikipedia.org/wiki/Comparison_of_e-book_formats
This
comparison of e-book formats used to create and publish e-books.
A
writer or publisher has many options when it comes to choosing a format for
publication.
While
the average end-user might arguably simply want to read books, every format has
its proponents.
The
myriad e-book formats are sometimes collectively referred to as the "Tower
of eBabel".[1]
Nonetheless,
some eBook formats are demonstrably more popular, and more widely supported
than others.
The
EPUB format is the most widely supported[citation needed]
vendor-independent XML-based
(as
opposed to PDF) e-book format; that is, it is supported by the largest number
of e-Readers.
The
popularity of Amazon.com's Kindle
devices in America has led also to the prominence of KF8 and AZW formats;
Kindle
does not support EPUB. The file size for texts without images depends on the
file format, but is always relatively
small
compared with a richly illustrated text.
Monetizing
Self-Published Content Online
Author,
Publisher, Entrepreneurs: How to Publish a Book
http://apethebook.com - new book on
self-publishing by Guy Kawaski with 400 resource links
Self-publishing
Emagazines via Newsstand:
Magcast webinar
http://www.youtube.com/watch?feature=player_embedded&v=81lhXxItkYQ#!
SEE RIGHT
SIDEBAR for more videos.
Online publishing and
Emarketing free lessons
http://challenge.co/training
Ed Dale has been doing interesting things for 10 years or more
Monetizing Original or
Collected Videos on Youtube:
Making money from Youtube
(monetizing your channel)
YouTube for Profit
http://www.nytimes.com/2008/12/11/business/media/11youtube.html
PBS Stations Need to Become
the Youtube of Local Communities
http://currentpublicmedia.blogspot.com/2012/05/pbs-stations-need-to-become-youtube-of.html?spref=tw
Epublishing
online courses:
ItuneU as online course
format
http://www.apple.com/education/itunes-u/?ref=http://itunes.com
Udemy.com A new way to make
six figures on the Web: teaching
http://benton.org/node/123470
DIYUbook.com – Do It
Yourself University
http://diyubook.com – Free Ebook on free
self-directed learning resources with dozens of models
for
successful Elearning businesses.
Quiltuniversity.com
http://quiltuniversity.com – A dozen ladies teaching quilting
online for-profit.
Self-Publishing
and Selling Apps.
Appsme,
AppMakr or Flow.net, allow just about any user to build simple apps by adding
text, images
and
other features into a ready-made template
App-Empire: APP creation
and Marketing (no coding required)
This
video tells you how Chad got started in apps. It starts with a car
accident...literally!
Here
about Chad's story here
http://www.appempire.com/video/myth-optin/
Apps empire youtube videos
http://www.youtube.com/watch?v=wATPjoM5xWI
SEE RIGHT
SIDEBAR for more videos!
IBuildApp - Create
Apps without Coding
Youth Coding Programs, many with a game creation emphasis:
Codeschool
http://www.codeschool.com/ Enroll now to play; learn by doing
Code
Academy:
http://www.codecademy.com/#!/exercises/0 learn to code
Article: Branson Backs Code
Academy
Future
of apps and the web (article)
http://www.pewinternet.org/Reports/2012/Future-of-Apps-and-Web.aspx
Codeforamerica.org
http://codeforamerica.org - 650+
public domain egov apps, and hundreds of volunteer coders to
help
communities create local apps.
Article: Local Coders Help Improve
Government Functions
There’s a new breed of software
developer helping local government.
http://www.governing.com/topics/technology/local-coders-help-improve-government-functions.html
http://www.codesavvy.org/p/technovation.html?m=1
Code.org | Anybody can learn
Create
Games for a Living:
Did you know the Cook Inlet Tribal Council has a new Alaska Native Global Video Gaming Business?
Game
Salad
http://gamesalad.com/ A very major STEM game creation tool….
AgentCubes-in-a-Box:
Introduce Computing Through Game Design
Scalable
Game Design Wiki
http://scalablegamedesign.cs.colorado.edu/wiki/Scalable_Game_Design_wiki
Alexander
Repenning bio page
http://www.cs.colorado.edu/~ralex/
Edutopia
article and resources on game design
http://www.edutopia.org/digital-generation-game-design-video
Youth
Entrepreneurship Articles and Videos
Young, Rich, and Calling Their Own
Shots
http://www.matr.net/article-30779.html
And don't forget Leanna Archer, who was barely 10
years old when she launched
a line of
all-natural hair-care products. This year, she's set to bring in $150,000.
In October,
she turns 13. 30 similar profiles: http://www.inc.com/30under30/2008/prolist.html
Ultralight
ecommerce startups
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/09/07/BUKQ1F7CM4.DTL
Ridiculous ideas
that made people rich
http://www.businessinsider.com/ridiculous-ideas-that-made-people-ridiculously-rich-2010-2#ridiculous-idea-1-yellow-smiley-1
Cheeseburger
Millionaire
http://www.independent.co.uk/life-style/gadgets-and-tech/news/how-one-mans-online-pet-project-netted-him-a-30m-fortune-2187958.html
Mark
is Obama’s IT guy from Anchorage
http://www.colby.edu/colby.mag/issues/current/articles.php?articleid=891&issueid=48
There are
many more wonderful stories of success at this website: http://upstart.bizjournals.com/entrepreneurs/hot-shots
Exciting
Video Shorts
Mobile phone growth video
(3 minutes)
Social
Media Revolution 2 (Refresh) by Socialnomics™ (6 minutes)
http://www.youtube.com/watch?v=tGzAHbBmcnk
A one minute
video related to info-diets
http://www.youtube.com/watch?feature=player_embedded&v=lNFNOSzik14
How Web Video Powers Global Innovation
http://www.ted.com/talks/lang/eng/chris_anderson_how_web_video_powers_global_innovation.html
Youth
Entrepreneurship Education
Student Entrepreneurs
http://www.youngmoney.com/student_entrepreneurs/
A great article on start-ups that came unexpectedly out of
a course at
Stanford to use facebook apps as a Launchpad was
particularly interesting.
Teaching
Kids Business
http://www.practicalmoneyskills.com/games/
http://www.practicalmoneyskills.com/games/
Young
Entrepreneurs Council
http://theyec.org/mentors
We also recently stumbled on a VA startup called www.Whinot.com
which
is a “Q&A with experts” site designed more for our much more typical rural
mom and pop or microbusiness.
Kauffman Labs Education Ventures competition;
http://sites.kauffman.org/labsapp/index.cfm
4-H-
Student Entrepreneurship www.ace.org.
Jump Start - Youth entrepreneurship www.jumpstart.org.
This is a coalition starting from pre-kindergarten
(!) through college age youth to support them in making smart financial
decisions!
Youth
Service Learning
http://dosomething.org
The
Kauffman Foundation’s All Terrain Brain
Elementary Youth Entrepreneurship site
www.allterrainbrain.org
Starting
START-UPS
http://www.kurzweilai.net/decentralizing-education-how-startups-are-dismantling-the-university
Resources for starting your startup
http://mashable.com/2009/11/05/resources-for-starting-your-startup/
Harvard pitchomatic article
http://www.matr.net/article-52774.html
TED 21 young innovators to
change the world
http://www.matr.net/article-52770.html
The art of the elevator
pitch: simplified
http://medcitynews.com/2012/11/the-art-of-the-elevator-pitch-simplified-into-one-interactive-tool/
Ecommerce
Resources
SDRC
national extension ecommerce initiative
Connecting Commnities Toolkit, by Bill Shuffstall and others
http://www.connectingcommunities.info
http://srdc.msstate.edu/ecommerce/curricula/connecting_communities/
http://srdc.msstate.edu/ecommerce/curricula/beginners_guide
Find out how your skills
stack up, skills assessment tool:
Meetup.com is
an online network of local groups. You can start or find a group in your area
with
a huge variety of interests — everything from languages to dancing to education
to politics,
and
lots in between. Udacity.com even has meetup groups in 292 cities where students can
interact
and supplement their courses.
Learn how the Midwest is
becoming the next entrepreneurial hotspot - click here.
Startup Nation
http://startupnation.com - 100,000
resources for starting an online business (too much to be helpful?)
Stanford
University Entrepreneurship Center
http://ecorner.stanford.edu Videos and podcasts on entrepreneurship
from Stanford Univ.
Check out SBA's new online learning
center for entrepreneurs.
New three-part series by
ICMA on asset-based economic development and building sustainable rural
communities.
Click here to get started with part 1.
Stanfords
Online Free Technology Entrepreneurship Course
Sign-up
here for free:
https://venturelab.stanford.edu/venture
Last
time, nearly 40,000 students from around the world participated and worked in
teams together.
By the
conclusion of the course, it is our hope that you understand how to: Articulate
a process for
taking a
technology idea and finding a high-potential commercial opportunity (high
performing students
will be
able to discuss the pros and cons of alternative theoretical models).
Create
and verify a plan for gathering resources such as talent and capital.
Create
and verify a business model for how to sell and market an entrepreneurial idea.
Generalize
this process to an entrepreneurial mindset of turning problems into
opportunities that
can be
used in larger companies and other settings.
Take your
entrepreneurial knowledge to a whole new level with these free online courses
from Stanford.
Classes
start this week, so REGISTER NOW! http://bit.ly/Q75RwT
Technology Entrepreneurship Video>> http://bit.ly/Ryy7LB
A Crash Course on Creativity Video >> http://bit.ly/Ryxrpp
Finance Video >> http://bit.ly/SB73Yt
Startup Boards: Advanced Entrepreneurship>> http://bit.ly/QVMZB1
See all of the courses available from Stanford Online. http://bit.ly/RPpJDI
Mobile
Emarketing
Mobile Marketing
Infographic
http://www.digitalbuzzblog.com/2011-mobile-%20statistics-stats-facts-marketing-infographic/
SBDC
Network E-marketing Resources
http://www.sbdcnet.org/small-business-information-center/e-marketing
SBA Exporting - 3 podcasts
http://www.sba.gov/tools/audiovideo/Podcasts/index.html and
include transcripts.
Doing Business Online is an educational series available on-line to teach small business owners
the basic tools that strengthen their online presence. The pre-recorded introductory webinars can be
downloaded at no cost here.
https://sites.google.com/a/umn.edu/adeelahmed/webinars
Topic include:
Mobile
eMarketing – the Basics
Using Pinterest
for Market Research
International
trade
Google’s
free international trade and translation tools:
http://Google.com/insights/search
http://google.com/landing/exporttool
http://translate.google.com/toolkit
The video series, Take Your Business Global, http://www.inc.com/exporting features five main topics
that guide small businesses through the process of exporting: Getting Started in Exporting; Planning for
Export success; Connecting with Foreign Buyers; Financing; and five Case Studies of successful small
business exporters.
The videos begin with answers to the frequently asked question, Why Export? They feature SBA Deputy
Administrator Marie Johns; U.S. Secretary of Commerce Gary Locke; U.S. Trade Representative,
Ambassador Ron Kirk, and a variety of small business exporters. Other modules feature exporting
experts discussing "how-to" take your business global. The videos are posted at.
Community Engagement and Digital Inclusion
Why Every School in America Should Teach Entrepreneurship
As an educator of at-risk youth for over thirty
years, and NFTE's founder, I've seen only one thing
consistently bring children raised in poverty
into the middle class: entrepreneurship education.
The
10 Commandments of Student Entrepreneurship” at
www.youngmoney.com/entrepreneur/student_entrepreneurs/050124
It’s
a great, simple, and concise article help get the wheels in motion.
New Digital Divide Seen in Wasting Time Online
http://www.nytimes.com/2012/05/30/us/new-digital-divide-seen-in-wasting-time-online.html?_r=4&pagewanted=all
Six stages of digital community engagement
http://www.digitalcommunityengagement.com/
Profound
Reports:
Outstanding
Conference and participants; on digital citizenship
http://knightfoundation.org/digitalcitizenship/
http://www.knightfoundation.org/digitalcitizenship/participants/ wow!
Boston Indicators Project
Report, 2012
http://www.matr.net/article-53014.html
World Bank Maximizing
Mobile 2012 Report
The
report, Information and
Communications for Development 2012: Maximizing Mobile,
http://www.worldbank.org/ict/ic4d2012
says more than 30 billion
mobile applications, or
“apps,”
were downloaded in 2011 – software that extends the capabilities of phones, for
instance
to
become mobile wallets, navigational aids or price comparison tools.