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Social Media for Educators

Lesson Four: 21st Century Workforce Readiness

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Required Submissions for Lesson Four

1. View a minimum of 5 minutes of this 49 minute exceptional Video: Cedar and Silicon

At this link is the full one hour documentary.
The full one hour video is strongly recommended as a community resource.

(Five minutes) 

2. Explore: http://lone-eagles.com/workforce101.htm and review briefly the project summary and course outline.

  Click on Lesson one and View: Click on the video overview as a 3 minute Jing walk through of lesson one
                         as an example of Jing in action.
(15 minutes)

3.  Conduct the Jing hands-on activity listed here.

    You can create similar how-to videos using free software for Mac and PCs without
     a video camera – it is very easy – but might take some patience.

Jing Tutorials with Sample Jings and More

    Next, read the short article comparing jing and Camtasia


and VIEW the excellent six minute demonstration of Jing, http://patricklowenthal.com/2010/10/jing-vs-camtasia/

   Here's an example of jing in action

Part of the Alaska Native Village Innovations Incubator project is a series of short Jings presenting narrated topical webtours for youth and the community; http://lone-eagles.com/what-you-can-do-too.htm  -  Showing the function of cool apps, extensive collected resources on youth digital entrepreneurship, and more.
The incubator pilot project link; http://lone-eagles.com/incubator.htm  For more recent projects visit;

     Create one to share via our class listserv with your classmates!

     Let your instructor know if you need help with this mastery learning activity.

     View the Getting Started video (very short) for Camtasia for Mac ($99), or Snagit,
      or  Coach's Eye (sports). All product free 30 day trial downloads and video tutorials
       are at: http://www.techsmith.com/tutorial.html

          (Two hours) 

4. View the 4 minute Elderflipalbum video created with Camtasia at


   and the 30 second First Nations web-raising video.
Explore the Lone Eagle Youtube channel videos at http://youtube.com/fodasz

Here is one of my best videos, The Alaska Native Tradition of Creative Adaptation, 8 minutes; created in partnership with Connect Alaska. https://www.youtube.com/watch?v=90TtB-fwv5Y

To see all videos click on the VIDEOS link.   Viewing time for all videos would be under 30 minutes and is optional.   (Anyone can create a free youtube channel like this one.)  Note, March 2016  many videos were added, such as 3 hours of Hagu's (an elder) wisdom ;  in the carver's shed in Hydaburg, AK, a Haida village.  This website below was created with the free www.weebly.com tools, super easy and full featured! The weebly app allows creation and maintenance of mobile compatible websites from an iPhone or iPad.Also on a weebly site ;  http://frazzoli.weebly.com

 (One hour)

5. Email your instructor on what worked, and what didn’t and your candid feedback on this lesson. Summarize what you did and didn’t view noting the optional activities included below. Read the lesson below and document time spent on this lesson in your email to the instructor.

            (One hour)


Required Submissions Checklist:

        ____ Create a Jing video capture and share the link via the class listserv.

        ____ Email your instructor on what worked, and what didn’t and your candid feedback on this lesson.

Jing and more:
Jing is free and you'll need to also create a free online account at http://screencast.com so Jing can automatically upload your video, and place the URL in your clipboard for pasting into an email. Screencast allows you to reorganize easily ALL your screen captures! Jing creates .swf "Flash format" files not compatible with iPhones/iPads and Youtube. But, Snagit, ($29 educators discount) can create .mpg4 files compatible with everything, and allows videos longer than 5 minutes, insertion of a webcam window, editing and other useful features. Strongly recommended for educators, noting Jing is free which allows unlimited student use to create tutorials for younger students in particular. "Everyone both learner and teacher, consumer and producer, all the time."

Camtasia is only for more advanced work. Many other screen capture programs exist, screenflow is one popular one.

Reflector 2 is a $14 app for PCs and Macbooks that has an airplay and record feature allowing you to create instructional videos from an iPhone or iPad.
From http://www.airsquirrels.com/reflector/download/  Expect newer and better mobile screen capture software to be continually evolving.

Less is More

  In our immediate world of accelerating change, education and elearning are rapidly changing, as is the very nature of our economy, and our workforce. 

Less is more in our age of information overload. Attention spans are shortening, the oral communications medium of instruction video is on the rise and reading is diminishing. The use of web pages is on the decline, the uses of videos and apps are on the rise.  Repeated from lesson one: See the top graphic at the link below, but don’t feel obligated to read the article “The Web Is Dead”: www.wired.com/magazine/2010/08/ff_webrip/all/1

College costs are up 600% since 1980, and in question is how much college loan debt makes sense. 

Social media marketing, mobile commerce, mobile learning, and accelerating change means the need for just-in-time searching and learning solutions will be increasingly in demand. Your mobile device is likely to be your conduit to what you need to know - in the near future.

The very nature of education is changing.

Industrial age education was to prepare workers for lifelong careers, often as factory workers. College degrees held the promise of one career for life, perhaps as an educator in K12 or higher ed.  Today, by the age of 35 one can expect to have already held a dozen different jobs. We can be expected to be changing jobs every few years – typically moving into jobs that didn’t exist a few years before. 

High Points:

You are likely to be reading on a smart phone on a daily basis what you didn’t know you needed to know, via feeds from the smartest sources you and your friends in your “personal learning network” can find. 

Educators are no longer the “Sage on the Stage” but must serve as the “Guide on the Side.” Mastery learning and facilitating peer mentoring are made possible by a combination of new online tools, quality resources created by others, and pedagogies (ala Khanacademy.com) Consider yourself as an info-broker challenged to identify and deliver the very best existing rich media instruction, from diverse global sources, to your students, with emphasis on teaching them to find their own such learning resources, as self-directed learners, while building effective collaboration skills with others.

 The 21st Century Workforce Readiness Imperative:
 Everyone Both Learner and Teacher, Both Consumer and Producer,
 All the Time.

Students, starting in primary school, must learn entrepreneurship, such that entrepreneurship will be a lifelong option. This requires self-directed learning skills, effective online collaboration skills, and managing their digital identity and reputation in a mature manner. Teaching creativity and the innovation process is juxtaposed to current trends focusing on standards and teaching to the test.

Educational institutions are slow to change, but students with digital devices are just the opposite; able and committed to keep each other up to the same instant of progress.

Optional but strongly recommended:

The Free Ebook below is a quality treatment of how one can leverage all these trends to self-educate. This free Ebook below is a shorter version of the $10 book at Amazon.com :  DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education

  Download the Free Edupunks Guide and read pages 1-22 for this lesson.

Consider this a review of the literature from the private sector regarding open source and commercial Elearning innovations. Social media as “personal learning networks!” 

Free download of Edupunk's guide, sponsored by the Gates Foundation is at this link  http://www.scribd.com/doc/60954896/EdupunksGuide

  See also: http://diyubook.com/  Note how Anya is using social media to promote herself! 
  Note also that the Gates Foundation funded her in this free ebook effort which relates to the Khan Academy video mastery learning  video instruction themes. (You viewed this video in the Welcome to this class.)



Explore: Ning Tutorials on How to Create a Successful Social Network

Ning has sophisticated video tutorials on best practices for creating a social media site:  http://creators.ning.com 

            See the diverse ways people are using Ning at;


Click on best practices at the page above.


View this Video:

Media Smarts: Kids Learn How to Navigate the Multimedia World
http://www.edutopia.org/media-literacy-skills-video  (Seven Minutes)


Help Students Use Social Media to Empower, Not Just Connect
Blogger Andrew Marcinek on using social media to empower students as thinkers, learners, and collaborators.         

Social Networking at Philadelphia's Science Leadership Academy
Learn how principal Chris Lehmann and his colleagues use technology to run a high school altogether differently.    

How to Use Social-Networking Technology for Learning

Why teachers should embrace networking, and how they can use it to improve education.

The Importance of Digital Citizenship in Social Media http://www.edutopia.org/blog/social-digital-media-citizenship
Learn the fundamentals of integrating social and digital media into our lives.  

Social-Networking Sites Draw Teens In

In the largely unsupervised digital world, youths set the rules.


  Edutopia discussion on social media in schools


Lesson Feedback: 


You're invited to privately email your instructor:

       1. What areas, if any, did you have trouble with during this

       2. What questions remain now that you've finished this lesson?

       3. Approximately how much time did you devote to this lesson?

                   4. What improvements would you like to suggest?

                   5. Tell your instructor what you liked best, and least, in this lesson's explorations.