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Social Media for Educators


Lesson Seven: Thinking Globally, Acting Locally



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Required Submissions Checklist for Lesson 7

____Read the C2C two announcements in our Dropbox folder – The Ad council’s $90 million three year Broadband campaign, and the $4 billion digital literacy initiative as but two components of the Connect to Compete digital literacy corps initiative.   (I.E.  the two files with C2C in the  filename)

Here are the links in case you have not accepted your Dropbox invitation:


The resources and reports from the Alaska broadband task force are at http://connectak.org

C2C evolved to become http://everyoneon.org and in 2015, the Broadband Opportunity Council Report was related on how 30 Executive Branch agencies are tasked to do more for adoption and measurable empowerment. An optional 40 page read:  $10 billion for rural broadband, and smart training advised.

(one hour)


____Read through this lesson, including items marked “Read,” as separate from those marked optional. View the short videos also marked “View” as separate from those marked optional. (2 hours)


Reflect and Contribute; ____Post to the class listserv YOUR suggestions for an Alaskan Campaign. 

Identify what matters most, in your view, and how you would propose the ideal campaign be conducted.  Social-L@netpals.lsoft.com

(one hour)


That Used to Be Us!

Thomas Friedman’s new book “That Used to Be Us!“

is about America’s loss of leadership both economically and as the innovative hub of the world.


A Thoughtful Look in the Mirror: Powerpoint bullets:

Seeking American Innovations for Global Competitiveness

The Internet has fueled a global boom in bottom-up innovation BECAUSE everyone online can learn from the innovations of others.

Due to the accelerating pace of change, the volume of new innovations we can all benefit from is booming


The most scalable mass entrepreneurial educational solution is distance learning leveraging social media and peer mentoring using mobile devices

Everyone both learner and teacher,
both consumer and producer, ALL THE TIME!


Fast Facts:

86% of new jobs come from small businesses with less than 12 employees.


Online tools (in the cloud) are getting more powerful, easier to use, more interconnected, and more mobile.


Everyone can easily teach others online using
“Show Me” videos (www.jingproject.com -View the Demo)


The number of mobile devices doubled in the last year,
now more devices than people. 328 vs 315 million

2 billion online globally, with billions more within 5 years, mobile commerce booming internationally, as the Global Market for American innovations

Status of American Education and Innovation

Today’s current generation is the first to be less educated than their parents


Dropout rate exceeds 50% in our 17 largest cities, 70% on many reservations


One in 100 Americans are in prison, 75% in prison are HS drop outs


College costs up 600% since 1980 – the ROI is in question with graduates unemployed – current demonstrations on Wall Street


America Can Do Better Than This!

One Big Question: Is Very Individual

The Big Question: What’s the best an individual, or community, can do for themselves without outside funding?


The Big Answer: Collaborate with others to keep everyone up to the same instant of progress – aware of current best practices at all levels.


Proposed is a Civilian Cyber Corps (CCC)
Millions of Americans are more than ready to act, but who will lead?


This is everyone’s responsibility; We have the tools at our fingertips.




What Gets Measured Gets Done

The Top-Down must learn how to partner meaningfully with the Bottom-up.


Regional Strategies need a scalable local community action plan as to how best to quickly grow an entrepreneurial culture


New School and Community Synergies will likely prove necessary in order to mitigate the impacts of shrinking budgets



Identifying How Best to Teach Innovation, Imagination, and Expansive Thinking

We are all challenged with learning to think globally, and as educators committed to sticking to required standards, we might consider how best to  teach the innovation and imagination process.  Teaching literally the process of expansive thinking, which some call right brain, spatial, or global thinking, as compared to left brain, linear thinking, is a topic Dan Pink writes and speaks about as essential for success in the 21st Century.

Dan Pink’s Whole New Mind – Of particular interest for Right Brainers

Review: A Whole New Mind | Daniel Pink

http://www.danpink.com/whole-new-mind (10 minutes)


View: RSA Animate: DRIVE: What really motivates us. By Dan Pink

http://www.youtube.com/watch?v=u6XAPnuFjJc&feature=related (10 minutes)


View: First in a six part series of short videos on the book “A Whole New Mind” by Dan Pink 

https://www.youtube.com/watch?v=RFL30u5BdLc (10 minutes)

See also "Mindset" searchable at Amazon.com - in short, there are two kinds of people, 1. those who wish to impress everyone on how smart they already are,
and 2. Those who understand learning and growth are ongoing ways of being, instead of pretending you are a know-it-all.  Which are you?


In reading about the FCC’s Connect to Compete Initiative;


What Alaskan specific campaign messages would you recommend to the Ad Council for their 3 year, $90 million dollar broadband campaign messaging?


What made, or still makes, America great? Isn’t it that we can all come together to do what needs to be done?


Do we need to restate the real problem, followed by a call to action for all Americans, to actually up and do something?!  What could everyone possibly do to see their tangible contributions toward meaningful progress, in concert with the actions of many others?

(Hint: Local wikis, jings, nings, udemy.com, p2pu.org, etc.)


A Campaign for What Exactly?

What problem are we trying to solve with broadband? What do we really need or want a campaign for? Is what matters most - a campaign for broadband and digital literacy? Or do we need a campaign for supporting our educators, funding for schools, or for educational reform, or a campaign of caring, or for civic responsibility, or collaborative engagement for public problem solving at all levels?? A campaign for more STEM graduates? For more adults involved in getting college degrees? For more creativity and innovation?  What would be at the top of your list!?


Redefining the local learning society, in a reputation economy, centered on American values of honor, trust, bravery, innovation, generosity, doing what needs to be done, sounds good, yes?


It will be what rural Alaskans and Americans learn to actually DO with broadband that will determine their level of global competitiveness and benefits. Instead of talking about the confusing infrastructure term “broadband” perhaps we need to talk about “connectedness, and to whom, what, and why?”


How best can we all learn to retain traditional values and wisdom while adapting to new digital opportunities for sustainable families, communities, and cultures?

Isn’t “digital” already a part of Native culture in most Alaskan Native villages?

The number of new smartphones and Facebook users alone suggests it is!


Can we leverage this new interest to create a local learning society, as intentionally innovative communities?


Read  "Community Networking: Leveraging the Public Good Electronically" 


Read: Creating People-Centered Community Knowledge Networks

and take the short Smart Community Quiz  (Don’t send it to your instructor.)



Read: Wanted: Broadband and Broader Minds  


                        (See the Navajo Youth Chocolate Success Story)


Read The New Gold Rush (Optional)



Read: The War Against Ignorance (Optional)



                        (45 minutes)


Redefining Digital Literacy and Integrating the other 21st Century Literacies

Digital literacy is not a matter of large corporations putting more training online in a patronizing top down manner. Digital literacy is about people learning from each other what they can do for themselves creating effective collaborations for ongoing sharing of best practices that produce practical benefits.


As an educator consider integrating the following:
21st Century literacies; info-literacy, media literacy, digital literacy, financial literacy, entrepreneurial literacy, and integrating the seven intelligences, and preferred learning styles, while considering learner trends toward shorter attention spans and multitasking. (Optional: at google.com select Images and search “seven intelligences” and or “21st Century Literacies”)  Lesson one has a fascinating list of Howard Rheingold’s extensive work on 21st Century Literacies.


Pilot projects are proposed for showcasing what communities can “Do for themselves, together” both as individual communities in the short term, and as functional coordinated “communities of communities” sharing innovations, mentors, and mutual opportunities on an ongoing basis.


With the New Normal; everything hangs on local engagement, new metrics, and sharing innovations as they emerge – acknowledging the boom in bottom up innovations. A challenge competition for effective online peer mentoring and Train-The-Trainer programs based on authentic measurable skills transfer outcomes would quickly produce a great deal of innovation and invaluable online instructional content.


There needs to be something Americans can do together to validate we're still the best society in the world.


Even more exciting would be to create a genuine global showcase of Alaskan innovations on what exactly Alaskans have innovatively used broadband for to demonstrate benefits for sustainable families, communities and cultures.


Articulating the Ultimate Alaskan Innovations Showcase Pilot Project

The stage is set, the stars have aligned, and you, as an educator, are at the helm.


What gets measured gets done - and new metrics that build trust based on the authenticity of "Real Results for Real People" are needed.


Mining raw human potential is the new gold rush, nations are now in direct competition for measurable best practices for unlocking the latent human potential of the masses. How best...the Top Down can meaningfully partner with the Bottom Up is your opportunity for innovation. The politics in our age of transparency means that the age of the politics of appearances is over.


In 1988, the Big Sky Telegraph (BST) started with a simple goal - to maintain the BEST online training suitable for the MOST people requiring the LEAST time, effort, cost, and prerequisite literacy. BESTMOSTLEAST solutions are evolving quickly, and no one should suffer wasted time and effort dealing with any training other than proven best practices.


When BST first connected educators in 100 one-room rural schools in the late 1980's, we offered a free online short course on the basics with a diploma and embroidered three inch patch upon completion, and they were authorized to then formally teach the same course to others as Big Sky Telegraphers - forging the online trail that others may follow.


As you know, giving poor folks a grand piano (broadband) doesn't presume they will make music. There are poverty mindsets that perpetuate poverty. Growing an entrepreneurial culture starting in primary grades will prove to be the fastest means to break this cycle of perpetual poverty. Creating motivated self-directed learners is the only way the promise of broadband can be fully realized. Teaching the "Love of Learning" is the top level challenge.


The secret, is what people won't do for themselves, they WILL do for others if they see that they can truly make a difference mitigating the dire needs of others. They will discover new sources of self-esteem and motivation in the process of Learning-to-Learn....which leads to Learning to Earn.


The 21st Century Imperative is:


Everyone Both Learner and Teacher, Both Consumer and Producer, All the Time.


So, we need a new form of online Teachers Academy for Everyone; America as lifelong University - The Learning Society. And the best way to learn something - is to teach it to others. We need to reframe, and reinvent, how, and what we learn regarding "What Matters Most."


Rural Innovation Diffusion: If it Ain’t Broke, Don’t Fix It!

Rural innovation diffusion is an interesting area of study.  In the past, if it ain’t broke, don’t fix it, made sense. Today, nearly everything that was working, suddenly isn’t anymore. Our fear of change from the past is prohibiting many of us from embracing the necessary change that will prove to be the only way out of the hole we are currently in. Many of us have retrenched instead of preparing to take action.  

Optional Read:

Innovation Diffusion; Looking at the Process of Change 



Ten years ago, many grassroots experiments in community networking socio-economic capacity building were underway, as were many community technology centers. When each project was able to win grants, they preferred to do their own thing. CTC’s worked on the model of people sitting in front of computers receiving direction from an onsite educator, often reinventing curriculum other projects had already created. CTC’s were not teaching online collaboration, or using Elearning, which was what community networks were all about.


In a similar manner, many rural communities still believe they are in competition with each other for limited funding, and tend to not share information or work together, even on common sense Win-Win efforts like sharing rural innovations and best practices.


Most of these past projects touched less than 10% of their often very large communities, and ownership of a home computer, access and costs to adequate home internet, and lack of awareness and training were all barriers to the desired socio-economic capacity building end result. As is still common today, many older elected officials at all levels did not share the vision for digital tools building community capacity.


Generally, people preferred to be solo basement browsers, doing their own thing, and generally were not aware of, or committed to, the opportunity for exponential impacts on their community by working collaboratively with others.


In 2011, social media and mobile devices are booming in popularity due to new advancements with technology at all levels, and in large part due to Facebook having attracted 800,000,000 users eager to share photos, video, and news with friends and family. In addition, businesses at all levels are eager to exploit this new platform through advertising and social strategies promoting their brand.


The greatest economic crisis since the great depression has many people talking about how best to reestablish America as the world’s economic leader, and #1 source of competitive innovations, despite our poor performance in education, and broadband speed availability and affordability.


November, 2010, I met James Rosenberg, social media director for the World Bank, at an Ipad and Digital Storytelling Thinktank hosted by the Dallas Morning News. He told me the resistance to adopting broadband is unique to North America - his experience everywhere else is that the benefits are obvious.


James Rosenberg: Social Media Director for the World Bank

Email: Jerotus@gmail.com @jerotus on twitter

His Blog is http://blogs.worldbank.org/edutech  


We might ask what's working elsewhere that we might bring to Alaskan communities, or conversely, how America's instructional entrepreneurship innovations might help the global poor elevate themselves into the middle class. 


Think Globally, Act Locally.


An invisible transfer is taking place, rural citizens are heading to the big city to find work, even as many who have learned to telecommute via Internet pass them on the highway, intending to reclaim the cherished rural lifestyle lost by others.


Microloans, cash transfer via text messages from smartphones, and other innovations have billions excited to now be entering the middle class, even as millions in America are slipping back into poverty from their previous middle class status.


Thinking Globally:

Gates Foundation's Global Citizen Initiative: http://globalcitizen.org


View the foodfamilies images at http://lone-eagles.com/foodfamilies.jpg

Click on an image and all images should resize to be viewable. Scroll through the photos and watch how much money each family spends per  week on food.


View: The best Music Rap video on Microfinance http://www.youtube.com/watch?v=brXbTahFSaY  (4 minutes)
(The chorus is “VOTE” as part of a funding competition)


View  Grameen Foundation's Micro Loans and ICTs Program
http://www.grameenfoundation.org/  Mohammed Kunus’ new book “building social business A Video Interview with M. Kumus http://www.youtube.com/watch?v=TPk2gRuIdj0&feature=related (7 minutes)


Grameen microloans have come to Queens, NY, America!

http://grameenamerica.org   (Optional)


Isn’t a National Broadband Campaign Everyone’s Responsibility?

Just whose responsibility is it to rally all Americans around a solution, whether it is buying home broadband connections, becoming online entrepreneurs or something else? Who are our experts on how to create millions of broadband-enabled jobs, and/or globally competitive businesses? Too many of our educational institutions are still in the last century, as most students will tell you directly.


Thinking Globally, Acting Locally

Digital technologies can empower our local cultures and communities in very significant ways. As we embrace our own cultures, we must recognize that in a very real sense, everyone worldwide is becoming part of a global monoculture, as our one human family begins to recognize our commonalities as well as our rich diversity. We’re all in the process of becoming global citizens as connectivity continues to make the world smaller. The recent economic impacts on the U.S. economy from the European economic crisis underscores our new interdependencies.


Teaching the Love of Learning and Local and Global Citizenship, in the 21st Century

Since the Internet became popularized in 1995 with the WWW, comparing geographical communities and virtual communities has caused people to think hard about just what constitutes meaningful “community.”


Many will argue the prime role of schooling is socialization, but in the 21st Century, exactly what that means is an open question, is it local civic engagement, is it global citizenship, is it online collaborative skills, or all these and more? And what do we teach our students about global competitiveness as related to local economic development awareness and potential future jobs in our age of accelerating change?


“Thinking Globally....”

 Consider Your Role in Creating a Local Community Action Plan...

“Acting Locally.”


Which could be as simple as a few people working on a wiki collecting the best resources and innovations from other communities and global sources.


Schools are the social hub of most rural communities, and also for suburban and urban neighborhoods. Consider your current community outreach programs, and those evolving rapidly in your peer communities. Some use Powerschool.com and many are now using Facebook due to the reality it is already literally in the hands of most parents, community members, and students (whether their parents know, or approve, or not.)


If a primary role of schools is to teach citizenship and socialization, then how we can teach students to create and maintain a responsible digital identity is suddenly –“on the table.”


Social recognition for civic contributions, such as mentoring others, ideally can be publicly displayed as a general incentive. The Khan Academy video presents one detailed model rewarding students for successful (stackable) learning achievements, as well as recognition for their mentoring of peers.  While most community volunteers go uncelebrated, the extra motivation for socially recognized volunteerism may prove to be very important as “to do more with less” we all need to participate at a higher level.


It is being recognized that integrated K12 units that combine service learning, civic engagement, character development, and social skills along with digital production skills that demonstrate value-creation at the local community level, are now a logical next step. Creating value can also be cast as entrepreneurship, and as helping establish social enterprises.


To counter funding cuts to schools, alternative sources of revenue are needed. New partnerships with community businesses, non-profits, community foundations, along with innovative fund-raising events, and more will be needed. Perhaps schools could even get into the for-profit e-learning business, providing communities with the convenience of informal online learning opportunities?


Lesson Feedback: 


You're invited to privately email your instructor:

       1. What areas, if any, did you have trouble with during this


       2. What questions remain now that you've finished this lesson?


       3. Approximately how much time did you devote to this lesson?


       4. What improvements would you like to suggest?


Optional Resources


Service Learning

Read: How to reduce student dropout rates: link volunteering to studies

Educational service learning not only may engage students in their community but also help keep them on track for graduation, according to a Civic Enterprises report. John Bridgeland, the nonprofit's president and CEO, says 77% of students in service-learning classes reported the experience as strongly motivating them to work diligently, and 64% credited such classes with playing a role in keeping them in school. http://www.csmonitor.com/Commentary/the-monitors-view/2010/0210/How-to-reduce-student-dropout-rates-link-volunteering-to-studies


Review Rural Revitalization in New Mexico: A Grass Roots Initiative Involving School and Community


Explore Working Together: School-Family-Community Partnerships
A toolkit for New Mexico school communities


Read: U.S. educators seek lessons from Scandinavia High-scoring nations on an international exam say success stems from autonomy, project-based learning  http://lone-eagles.com/cosnarticle.htm


Community Networking

Read:  "Community Networking: Leveraging the Public Good Electronically" 


Read: Creating People-Centered Community Knowledge Networks and take the short Smart Community Quizhttp://lone-eagles.com/smart.htm


Read  "What is Community networking and Why You Should Care."     

Click on “Community Networking” in the upper left sidebar. This article is from the Community Technology Review at


A unique publication associated with Americorps and service learning programs and contains many additional resources hyperlinked in the grey sidebars in each section. Note particularly the extensive youth digital storytelling resources.


The Good Neighbor's Guide to Community Networking
http://lone-eagles.com/cnguide.htm   Chapter Two is highly recommended. Chapter Eleven has many free guides and community resources!


Read the school and community networking resources page at http://web2fork12classrooms.pbwiki.com  See also, digital storytelling at www.storycenter.org

Future-Proofing Communities


Civic Engagement

Explore Civic Mind 
                 Civic Education Resource


Community Networking Resources


Online Giving; Philanthropy and Social Engagement

Jumo.com – Created by cofounder of Facebook, and Obama’s 2008 online campaign manager  http://jumo.com

http://blog.jumo.com/post/9037560404/jumo-and-good-combine-forces-to-create-content-and There are many high end Techie philanthropists already focusing on online philanthropy, Chris Hughes with jumo.com, as an example. Chris was the facebook co-founder who ginned up 13,000 local Obama campaign groups, winning $55 million in small contributions in one month.


Kiva.org  - Global Giving – Citizen to Citizen Microloans

Citizen microloans to third world entrepreneurs, and you get your money back with interests, plus seeing the impact you have made on the lives of those in need.


Shift My Gift
http://www.shiftmygift.com  enables anyone, anywhere, to celebrate any event in their lives by diverting gifts which would have been given to them, to any charities and nonprofits they care about.
Learn More: http://www.matr.net/article-47442.html



You might find the proposal-writing handouts at http://lone-eagles.com/mira2.htm useful with your students as a writing/planning/thinking project.


Alaskan Village Grant templates

A lesson on grantwriting for educators:


Grantwriting Tips, Guides, and Funding Sources



Native Broadband Training Best Practices


The FCC Lone Eagle Broadband Training Best Practices Web Site
U.S. Federal Communications Commission's Native American Division has posted broadband training best practices http://lone-eagles.com/best.htm on their www.fcc.gov/indians site (listed as Examples of Broadband Training Best Practices) in their Internet Resources listing: http://www.fcc.gov/indians/internetresources/     The new FCC chairman, Julius Genachowski, has asked those with big ideas to please speak up. We can expect to see a lot of innovation related to Broadband and Social Media.


Lone Eagle Training Guides and Online Courses

Extensive online guides for Internet literacy, rural ecommerce and telework, K12 best uses of Internet for instruction, etc.


Digital literacy Guides

One Economy’s Digital Literacy Basics


More at http://one-economy.com


PBS “ready to learn” 11 community pilot sites



Digital Literacy Corps

http://www.digitalliteracycorps.org/DLC-P2S.html (list of other sites)
Most of the “other” sites are their own sites, and touting one’s own best practices and THE best practices, doesn’t mean effort has gone into truly reviewing the best practices of others.


Netliteracy.org’s best practices for digital literacy



Digital literacy resources from federal agencies

Grassroots resources are not allowed due to federal policy(?!)


The Americorps CTC VISTAS program’s Community Technology Review:



Ecommerce and Broadband Community Toolkits

Connecting Rural Communities



A Beginner’s Guide to Ecommerce



Community toolkit from the National Ecommerce Initiative.